What is CaaS
(Cards-as-a-Service)?

Customize Pliant app with CaaS API
Pliant CaaS user
Pliant CaaS dashboard
Credit cards of Pliant's CaaS partners
Pliant CaaS credit card spend control
Pliant CaaS partner company

Offer enhanced financial services with CaaS (Cards-as-a-Service) to boost customer experience and revenue. Choose the right card program and partner for a quick launch. On this page, you’ll find answers to all your embedded finance questions: What is CaaS, how to launch a card program, and available models. Get in touch to learn how CaaS benefits your business and how Pliant can assist in your card program launch.

  • Circula expense management software logo
  • hurra.com logo
  • Diva-e logo
  • auxmoney logo
  • Etepetete
  • SYZYGY Group logo
  • Jung von Matt logo
  • CLARK logo

Introducing Cards-as-Service (CaaS)

Fintech is big business, and if you already have a customer base, offering easy-to-access credit card services can help your business grow. However, the thought of launching and managing your own card program can often feel like more effort than it’s worth.

That’s where CaaS (Cards-as-a-Service) comes in – and Pliant is the perfect partner to guide you through the process. Rather than getting tied up in development efforts and navigating regulatory frameworks, we'll help you stay focused on bringing cards to your customers.

With Pliant at your side, you can enjoy the benefits of issuing credit cards with none of the drawbacks. Whether you’re looking for a fully white-labeled product or to integrate our cards into your own system, get in touch with our team today.

Candis Pliant CaaS partner

Your card program: enjoy the benefits of CaaS benefit from the best-in-class card solution in the market in 4 simple steps

  1. Handing credit card icon

    Expand your offering

    If you’re looking to create an all-in-one tool while staying focused on your core solution, embedded finance is the key to maintaining efficiency. Partner with Pliant to diversify your offering – reaching more customers and providing best-in-class services that improve their experience with your brand.

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    Grow your revenue

    Enhancing your product with a digital credit card solution means new streams of revenue – via software and interchange fees – from day one. Once your customers start spending using your branded credit cards, you’ll receive a steady stream of income with minimal operational expenses.

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    Simplify compliance

    Don’t get lost in mountains of red-tape: simplify your compliance efforts with our market-proven regulatory framework and out-of-the-box compliance setup. When you partner with Pliant, our Cards-as-a-Service experts will take care of KYB and KYC, AML and credit risk checks: helping you provide the perfect experience with full compliance.

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    Stay on-brand

    It’s your card program – and they’re your customers – which is why your brand should stay at the center of any CaaS program.
 With various options for implementation – including white labeled and embedded solutions – you can define the specifics of your card program with ease.

Pliant CaaS card management & card controls

Get to grips with embedded finance

From your hypermarket’s store credit card to payments via your favorite ride share apps, embedded finance is an emerging trend across all types of industries. The question: how can you integrate financial services into your non-financial offerings – and profit as a result?

Pliant’s Cards-as-a-Service team is here to help you get the most out of embedded finance. Regardless of your team’s financial expertise, we’ll guide you through the entire implementation process and ensure a smooth onboarding to your new world of opportunities.

Issue custom credit cards with Pliant's CaaS API

Launch your own credit card

Starting your own credit card program is a journey full of choices: from selecting the right card program, to finding a banking partner, building the technology, developing underwriting and compliance processes, and marketing and selling to your clients.

We’ve created a step-by-step guide to launching your company’s card program. Once you’ve read it, get in touch to find out explaining how you can use a Cards-as-a-Service provider to reduce complexity while increasing go to market speed.

Pliant CaaS admin dashboard

Pliant CaaS: your Cards-as-a-Service partner

With Pliant CaaS, you can issue your own credit cards through our best-in-class B2B card platform and ready-to-go regulatory and compliance framework. Following a short onboarding process, you’ll be able to:

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    Build an all-in-one solution. Bring credit cards directly into your product so your customers can streamline their spending processes.

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    Increase customer loyalty and engagement. Make your brand a daily touchpoint for customers to create "sticky-ness" in your product.

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    Learn more about your customers. Gain deeper insights into your customers' spending habits and preferences, and generate valuable data for future business decisions.

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    Grow your customer base. Engage existing clients with cross-selling opportunities or attract new ones with a complementary financial product.

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CaaS easy regulatory setup

Embedded finance: simplify the setup

Not just anyone can issue credit cards – and launching your card program can end in a labyrinth of red tape. From regulatory compliance to infrastructure setup and ongoing maintenance, ensuring security and providing reliable customer support may see the costs of a card program outweigh the benefits.

Help is at hand. At Pliant, we’ve taken care of compliance and regulatory topics so you don’t have to. Our Cards-as-a-Service (CaaS) solution offers pre-built infrastructure, robust security measures, and seamless integrations – enabling you to focus on your core business and leave the paperwork to us.

Cards-as-a-Service has a use case in all industries

Cards-as-a-Service: a solution for any industry

Cards-as-a-Service helps you open new revenue streams, monetize existing customers, and attract higher wallet shares – whatever industry you operate in. In fact, when it comes to offering credit cards, the opportunities are endless.

For example, travel management companies can offer credit cards to ensure seamless booking and expense tracking. Likewise, expense management platforms can benefit from integrated solutions, simplifying reconciliation and providing real-time insights for better financial management.

Cards-as-a-Service: Launch Your Credit Card Program Now.

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