Security alert

Beware of fraudulent websites appearing in Google Ads. Always ensure you are on getpliant.com before entering your credentials. Pliant will never ask you to share your One-Time Password (OTP) with us.

Pliant Partners with Coastal to Power U.S. Expansion

New York, NY, July 14, 2026 – Pliant, a fintech specializing in B2B payment solutions, today announced its official launch in the United States through a strategic partnership with Coastal. The milestone marks Pliant’s entry into one of the world’s largest commercial card markets and accelerates its global expansion strategy.

Coastal, recognized for its disciplined and innovation-focused approach to banking-as-a-service, will serve as Pliant’s U.S. sponsor bank, enabling compliant market entry and long-term scalability.

Through the partnership, Pliant is now positioned to support agent-based issuing structures and expand its footprint across the U.S. banking ecosystem.

“This partnership marks an important step in establishing our long-term presence in the United States,” said Malte Rau, CEO and co-founder of Pliant. “Entering the U.S. market requires more than product readiness. It requires strong regulatory alignment and a sponsor bank that shares a disciplined approach to infrastructure and compliance.”

“Fintech innovation succeeds when it is built on a strong regulatory and operational foundation,” said Brian Hamilton, President at Coastal. “We are pleased to support Pliant’s U.S. launch and its expansion into the American market.”

About Pliant

Pliant is a global fintech specializing in B2B payment solutions. With our modular, API-first platform, we empower businesses to streamline spending, enhance cash flows, and seamlessly integrate payments into their financial workflows. Our solutions are particularly valuable for industries with complex payment needs, such as travel and fleet, helping companies achieve greater efficiency, control, and profitability.

We focus on two primary customer segments:

  • Companies that want to optimize payment processes through our intuitive Apps and powerful APIs, gaining greater control, operational efficiency, and cash flow flexibility through extended credit lines.

  • Businesses such as financial software companies, ERP providers or banks aiming to launch or enhance their credit card offerings, using our embedded finance or white-label solutions. This enables partners to strengthen customer engagement and diversify revenue streams effectively.

Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue credit cards in 12 currencies across 30+ countries, ensuring that payments become simpler, smarter, and more efficient worldwide.

Learn more at www.getpliant.com

About Coastal 

Coastal Financial Corporation (Nasdaq: CCB) is an Everett, Washington–based bank holding company focused on delivering modern banking infrastructure through its CCBX segment. CCBX provides Banking-as-a-Service (BaaS) solutions to broker-dealers, digital financial service providers, fintech companies, and consumer brands seeking to embed regulated financial services into their customer offerings. By combining advanced technology, compliance expertise, and a strong regulatory foundation, CCBX enables partners to launch and scale innovative financial products nationwide. Coastal Financial Corporation operates its wholly owned subsidiaries, Coastal Community Bank ($4.74B in assets), and Arlington Olympic LLC. Coastal Community Bank maintains 14 branches across Snohomish, Island, and King Counties, a loan production office in King County, and offers online and mobile banking services.

To learn more about Coastal Financial Corporation and CCBX, visit ccbx.com

Media Contact

Tylor Tourville

T2 PR

tylor@t2pr.agency