Easy Market
“With Pliant Pro API, we automate 1000s of daily transactions.”
Fiorino Cellucci, CFO at Easy MarketSimon Kronseder is one of the three founders of everydays and ensures that his e-commerce startup is scalable. In an interview with us, he explains the reasons why they chose Pliant and how the credit cards optimize their liquidity.
"A healthy normal" is how everydays describes its goal. They want to support their customers in leading a happy and fulfilled life with the help of Smart Nutrition. The Berlin-based startup sells products against lack of drive or sleep problems in its own online store as a one-time delivery or on a subscription basis. Even though online retail has to deal with numerous problems, everydays is on a strong growth course.
Digital credit card solution with fast support and seamless processes
High credit limit and hassle-free limit increases for marketing spend
Interest-free payment terms to optimize cash flow
Everydays sells around 80 percent of its products directly to end customers via its own online store. This is working so well that the e-commerce company has at least doubled in size every year since it was founded in 2018. Simon Kronseder creates the conditions for that by optimizing internal processes and cash management.
He was looking for a digital credit card solution to continue to grow, because "it's still the Stone Age with a lot of credit card providers. To get a new card, you have to send in forms and call customer support. Instead, I want to have a self-service center and solve problems myself right away.”
Today, everydays employees pay online and on the go with virtual Pliant credit cards. Thanks to Apple Pay and Google Pay, physical cards are no longer needed.
"We try to avoid dependencies on banks and other service providers. Thanks to Pliant, we can create, change or block cards ourselves in one minute," explains Simon Kronseder. "There are two worlds of providers. There are the ones that are okay and there are the ones that really have outstanding support. When I contact support there, I have a solution in a few hours. For me, Pliant belongs in that category." It was this ease of use that convinced the company's founder to choose Pliant.
Another important criteria for selection was the high credit limit, which Pliant has increased continuously as expenses have grown. "Pliant sends us a reminder when we use 80 percent of the limit. Then I enter our new preferred limit and the reasons for it into an online form and receive feedback after two to three days," explains Simon Kronseder.
The crucial factor for him was the additional liquidity provided by the interest-free payment term of the real credit cards.
In order to finance growth, everydays has to keep a permanent eye on its liquidity.
For an optimized goods flow, payment targets are arranged with suppliers, which are ideally paid once sufficient goods have already been sold. In the same way, everydays can use a payment target with Pliant for customer acquisition costs.
“With Pliant Pro API, we automate 1000s of daily transactions.”
Fiorino Cellucci, CFO at Easy Market“Pliant Pro API is a key asset to our travel booking platforms.”
Diego Furlani, Founding Partner at Salabam Solutions"Thanks to Pliant, we save up to 10 hours per month on billing alone.”
Peter Wundsam, Managing Partner of Forvis Mazars in Austria"Pliant CaaS offers us the best technical functionality and the best service."
Bas Janssen, Head of Strategic Initiatives at Mobile Expense“We trust Pliant to digitize our credit card system.”
Merelle Ahlman, Finance Administrator at Vincit"Before Pliant, every credit card statement brought a cold sweat."
Lasse Iskanius, Co-founder of Julkee x LempeeOur team is available every Monday to Friday from 9am to 5pm to answer your questions personally.