"In luxury travel, payments must work instantly. Pliant delivers.”
Globe7 designs bespoke luxury journeys across all seven continents and is available to clients around the clock. But as demand grew and the team expanded globally, their payment infrastructure reached its limits. Founder Vladyslav Guristrimba was looking for a solution as agile as his team. He found it in Pliant.
Globe7
LondonHeadquarters
Tour OperatorIndustry
2024Founded
16 employeesSize
Globe7 is a London-based travel company specialising in tailor-made luxury travel. Each journey is individually designed. Guristrimba’s team handles last-minute client requests at any time of day or night—from flights and hotels to dinner bookings and fresh flowers.
Speed is critical. Globe7 needs to confirm bookings or guarantee services within minutes, regardless of time or location. In some cases, their demanding clientele may already be waiting at the hotel reception for payment to clear.
Fast top-ups: Funds appear in the account within minutes.
High reliability: No more rejected payments, transactions go through in real time.
Simple onboarding: New staff receive their card within minutes via the app, fully integrated into the onboarding process.
Flexible control: Card settings are managed directly in the app.
Global usability: The remote team spans from Portugal to Canada and uses Pliant cards without issue.
Challenge: Managing global payments for bespoke travel
Technical hurdles slowed down day-to-day operations. Payments often had to be retried or manually approved. Travel agents lost valuable time while clients waited for booking confirmations. This became a risk to the business model.
Globe7 promises clients custom journeys with 24/7 concierge service and exclusive access to the world’s finest hotels and experiences. But the payment process couldn’t keep up. Airline payments in particular were frequently declined or delayed—unacceptable in a business built on speed and exceptional service.
Solution: A reliable platform for global payments
In search of the right payment solution, Guristrimba tested several providers. He met the Pliant team at a travel show in London. Later, a contact at Visa also recommended trying Pliant. It turned out to be the right choice.
The company can now top up accounts in just a few minutes, with funds available immediately. At their previous provider, a basic SWIFT transfer took one to two days.
Globe7 used a payment setup with virtual cards which frequently led to declined transactions, especially with airlines. That’s no longer a problem with Pliant.
Guristrimba was also impressed by the intuitive user interface and easy card management. New cards can be created in a few clicks. Limits are flexible. Remote staff can be added to the platform and issued a virtual card within minutes, no paperwork or lengthy training required. “We brought a new team member on board. She installed the app, activated the card and started using it within minutes,” says Guristrimba.
Pliant also streamlines accounting. CSV exports to Zoho Books work seamlessly. The finance team saves time on reconciliation and stays on top of transactions.
“We tried different providers, but payments were often rejected or too difficult to manage. For a travel company that needs to stay operational around the clock, that was a serious issue. With Pliant, everything just worked.”
Vlad Guristrimba, Managing Partner at Globe7
Outcome: Finance processes that support the business model
Pliant provides the payment infrastructure Globe7 needs to deliver on its promise of personalised luxury travel. Bookings, changes and last-minute requests can now be handled reliably at any time. That reduces operational risks and allows the team to focus fully on the customer experience.
Easy access to funds has become central to the business model. Whether it’s a flight, hotel or last-minute service, each payment can be confirmed on the spot. A streamlined payment process helps Globe7 cut operational costs and reinvest in growth and quality.
With Pliant, Globe7 has found a solution that scales with their ambitions—rather than limiting them.
“We want to keep growing as a travel company with a remote team that can react quickly. That wouldn’t be possible without a payment solution like Pliant. It gives us the operational stability to scale our business reliably.”
