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Embedded finance (EF): How your industry can reap the benefits and drive success

In today's fast-paced digital age, the landscape of financial services has undergone a remarkable shift, extending far beyond the confines of traditional banks. Embedded financial services are transforming the interactions between businesses and consumers with financial products and services.

Duline Theogene, Author
Duline Theogeneon
Embedded Finance

By seamlessly integrating financial capabilities into non-financial platforms, embedded finance is not only reshaping industries but also fueling a wave of innovation and opportunity.

In this article, we'll delve into embedded finance, its common myths and benefits, and we’ll highlight its transformative impact across sectors.

What is embedded finance?

Embedded finance, in essence, involves the seamless integration of financial services into established non-financial platforms, including e-commerce websites, SaaS platforms, and mobile applications.

A 2022 study by Credi2 revealed that German banks are increasingly adopting embedded finance solutions, aiming to capture growth potential and cater to younger generations.

By adopting this innovative approach, businesses gain the ability to directly provide their customers with a diverse array of financial products and services. 

Gone are the days of navigating multiple platforms to meet financial needs. With embedded finance, everything they need is conveniently accessible in a single, integrated ecosystem.

The power of integration

As mentioned above, one of the key advantages of embedded finance lies in its ability to simplify and streamline financial processes. By integrating financial services within non-financial platforms, businesses can offer a seamless user experience.

🛒 Use case: An e-commerce platform that embeds payment processing capabilities allows customers to complete transactions without being redirected to an external payment gateway. This streamlined experience enhances customer satisfaction and increases conversion rates.

Enhanced customer experience

Embedded finance has transformed the way consumers manage their financial affairs. With embedded banking features, users can:

  • access and manage their bank accounts, 

  • make payments, and 

  • track transactions within the platforms they already use regularly. 

This level of convenience eliminates the need for customers to switch between multiple apps or websites, saving them time and effort.

Unlocking new revenue streams

For businesses, EF presents lucrative opportunities to generate additional revenue.

By integrating financial services, companies can earn the following:

  • transaction-based fees,

  • commissions, or

  • revenue-sharing agreements with financial partners.

💳 Use case: A carpooling platform that embeds a digital wallet feature can earn cashback through transaction fees for every payment made through the platform.

Financial inclusion and accessibility

By providing access to financial services to previously underserved populations, embedded finance has the potential to increase financial inclusion.

🏦 Use case: Individuals who may not have had access to traditional banking services can now benefit from features such as digital wallets, loans, and insurance offerings through innovative partnerships between non-financial platforms and financial institutions.
digital wallets from Pliant

Industry transformations

Embedded finance (EF) is transforming various industries, and its impact is particularly pronounced in sectors such as:

  • Ecommerce: It enables seamless checkout experiences and flexible payment options, enhancing the overall shopping experience. 

  • Fintech: It allows for personalized investment options and easier access to loans. 

  • Healthcare: It facilitates seamless billing and insurance claims processing, simplifying administrative tasks.

Navigating challenges

While this convenient solution offers tremendous potential, it also comes with its own set of challenges.

Data security and privacy concerns must be addressed through robust encryption protocols and compliance with relevant regulations such as GDPR and CCPA.

Additionally, ensuring seamless integration across multiple platforms and maintaining strong partnerships with financial institutions require careful planning and execution.

Unveiling the cross-industry benefits of embedded finance

Here are the significant benefits that EF brings to various industries, enabling them to enhance operations, improve customer experiences, and drive growth:


  • Streamlined payment solutions for marketing agencies and professionals.

  • Integration of payment processing capabilities into marketing platforms.

  • Simplified billing process and improved cash flow management.

  • Focus on delivering results for clients.

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SaaS (Software-as-a-Service)

  • Integrated billing and payment solutions for SaaS companies.

  • Automated recurring billing and subscription management.

  • Access to financing options for subscription payments.

  • Facilitates customer acquisition and retention.

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  • Seamless checkout experience by integrating payment gateways.

  • Flexible payment options: buy now, pay later, installment plans, and digital wallets.

  • Increased conversion rates and reduced cart abandonment.

  • Enhanced customer experience.

More on this topic here.


  • Streamlined financial operations for large corporations.

  • Integration of banking and payment functionalities into ERP systems or financial management platforms.

  • Automation and centralization of financial processes.

  • Features like accounts payable/receivable automation, expense management, and cash flow forecasting.

  • Access to liquidity management tools and financing options.

Software Resellers

  • Creation of new revenue streams for software resellers.

  • Integration of payment processing and financing options into reseller platforms.

  • One-stop solution for software acquisition and financing.

  • Increased value proposition and sales conversion rates.

Hand-picked content for you here.

Travel Management Companies (TMCs)

  • Simplified and enhanced travel booking experience for TMC clients.

  • Integration of payment gateways and financial services.

  • Provision of travel insurance products within platforms.

  • Streamlined, end-to-end travel management solution.

  • Improved customer satisfaction and loyalty.

Learn more here.

what is embedded finance

Final Thoughts

Embedded finance, positioned as a powerful force in the digital economy, offers the potential to deliver enhanced customer experiences, create new revenue streams, and drive financial inclusion. By embracing this innovative concept, businesses can pave the way for a future where financial services seamlessly integrate into a variety of non-financial platforms. In turn, this seamless integration, allows companies to stay ahead of the curve, adapt to changing customer demands, and thrive in the ever-evolving landscape of the digital age.

Unlock the full potential of embedded finance by connecting with our experts and discovering how our solution seamlessly complements this revolutionary concept.

Duline Theogene, Author
Duline Theogene
Content Marketing Manager

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