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"Thanks to Pliant, we've been able to win customers from other Atlassian partners.”
3 min readFlorian Bein is the CEO and Co-Founder of bedrop, an e-commerce startup for bee products. In this interview, he explains why Pliant has had a positive impact on his company's cash flow.
Since 2021, bedrop has been a successful e-commerce startup that sells healing bee products like propolis, manuka honey, and royal jelly. This certified organic and bee-friendly company has more than 60,000 customers and is already expecting its 100,000th order in 2023. Co-founders Betül Yönak-Bein and Florian Bein are aiming for annual sales of 8 million euros, and Florian uses his online marketing expertise to achieve this goal.
Visit bedrop’s online shopAttractive cashback for high card spend
Flexible payment cycles for cash flow optimization
Scalable payment solution
Bedrop generates 85% of its revenue through direct sales to customers. They sell their products through ads on Meta, Google, and TikTok, as well as via marketplaces like Amazon or online pharmacies. In total, customer acquisition through online marketing accounts for more than ¾ of total sales.
Since implementing Pliant, Florian Bein has been accepting credit cards for all types of payments.
"We were finally able to switch to credit cards for native ads as well. We no longer pay all the Amazon fees via bank transfer. Likewise, Shopify transaction fees and costs for various apps are paid with Pliant. Wherever we can, we're switching to Pliant credit cards," explains the CEO.
Pliant offers e-commerce merchants customized payment cycles to optimize their cash flow. With the credit card payment option, companies like bedrop can decide whether they prefer to avoid high debit fees and have more cash on hand, or whether they want to benefit from attractive cashback and boost their margins.
With Pliant’s corporate credit cards, bedrop has found a future-proof payment solution that will allow the e-commerce company to continue to scale.
"Thanks to Pliant, we've been able to win customers from other Atlassian partners.”
3 min read"In a few months, we added credit cards to our product range thanks to CaaS."
3 min read“We diversified our revenue base and increased overall customer satisfaction.”
3 min read“With Pliant we can now issue cards to employees all over Europe.”
3 min read"We are scaling our online store with Pliant's payment terms.”
3 min readOur team is available every Monday to Friday from 9am to 5pm to answer your questions personally.